Internet TV brands accounted for 22.5% of the winter is ushered in – Sohu Technology 若槻ゆうか

Internet TV brands accounted for 22.5% of the winter is ushered in – Sohu science and technology Sohu science and technology Fan Rong, China’s color TV industry inflection point coming, the next two years, the color TV companies will be more difficult." In the three quarter of China’s color TV Market Research salon, the popular multimedia CEO Kun Kun for the next two years, the situation is not optimistic about the color tv. According to Ovid yunwang released data show that in the third quarter of 2016, retail scale TV market is 11 million 950 thousand units, an increase of 8.9%; the scale of retail sales fell 5.9%, to 35 billion 300 million yuan. The market tends to saturation, the economy is getting cold, the rate of decline, the new brand continues to pour into the color TV market by means of price, so that the overall usher in a cold color tv. 1-9 months from the focus on the completion rate of the BP brand, the traditional brand is still a lot of pressure, the Internet brands continue to create a festival to expand market share. According to statistics, the three quarter color TV brands and marketing channels of about 27 times. From the three quarter of the color TV market share of the brand, the market share of the Internet brand was 22.5%, an increase of 11.8%; the traditional brand market accounted for more than a year fell by 10.3%. Another data show that although 32 inch, 40 inch, 55 inch and 65 inch panel prices have varying degrees of rise, but the price of Internet TV brands have continued to pull down. Compared to 2013, the same price can buy more than 8 inches. 55 inches have been sold to less than 2000 yuan, lower than the TV cabinet." PPTV cohesion is responsible for product planning, Liu Ran believes that the market size of the TV did not grow within 5 years, but the price is getting lower and lower, this is not an optimistic phenomenon. His analysis, the average decline in the price of color TV technology is a setback, the original function of the TV has gradually disappeared. From the three quarter of the TV market, 6000-7999 price of traditional brand penetration rate of 65%, compared with the same period last year increased by 7 percentage points, 8000-9000 price of Internet brand penetration rate of 3%, compared with the same period last year fell by 5 percentage points. The industry believes that Internet TV brand will continue through price means to seize market share, the scale has not yet formed, it is difficult from the price of the mud.相关的主题文章:

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